Yoru Marketing – Google Ads

Running your eCommerce business is hard. We get it!

Over here at Yoru Marketing, all we care about is YOU. Your happiness. Your eCommerce brand’s success. Your financial growth. Here’s how we prepare for all of it.

Don’t believe me?

See some of our client results below.

Strategy

The strategy Shri Kanase used on his personal eCommerce store is the same one he implements on majority of the clients’ ad accounts. It involves having a mix of smart and standard shopping campaigns with a sprinkle of single keyword ad group campaigns.

He likes targeting both low and high bids for products in order to widen his net and capture audiences of all characteristics.

This is mixed with proper SEO techniques for that added boost in shopping ads rankings.

Strategy

While majority of the strategies follow those mentioned on Shri Kanase’s Youtube channel, we took a different approach for Sevora.

Our initial strategy was to launch a smart shopping campaign and let Google decide what the right bid for the product is and when it should be shown. We did not want to control all the varying keywords and all as jewelry brands often have tens of thousands.

This was followed by a search campaign directly targeting the brand itself. Sevora already had a search campaign performing quite well as this brand was the only brand targeting their products – we came in and fixed things up and made them better.

The brand which Yoru Marketing was not too confident about became one of our best winning stores. We plan to consistently scale this eCommerce store long term.

Strategy

Like Shri Kanase mentions on his Youtube channel, the initial strategy is pretty much the same. We always launch either one Smart Shopping Campaign or two Standard Shopping Campaigns – one high bid and one low bid.

This is often followed by a search campaign and any additional campaigns are based on the results. We like taking things slow until we’ve gotten our PPC client profitable results. Once that’s achieved, we scale to the moon.

The setup includes Google Shopping and Google Search ad campaigns along with Bing Ads and Facebook Ads retargeting.

WORK WITH US TODAY

Schedule Your Strategy Call

If you run an eCommerce store doing $40k/mo+ and want us to help EXPLODE your results, book a call by clicking below.

FAQ

Why are we the best Google Ads Agency in the U.S?

We’re the fastest growing AND the best Google Ads agency because of our drive towards profitability. We treat profits as the #1 goal for all our clients and set realistic expectations right from the get-go. This lets us achieve the expected results 99% of the time.

Will using our services break the bank?

Our service fees are fully customized on a case to case basis. On average, our fees start at $3,000 as we not only handle Google Ads for you, but also Facebook Ads retargeting and Bing Ads. This is followed by landing page optimizations.

What metrics do we mostly track?

Our team here at Yoru Marketing is trained to extract important data from all metrics however, we do have a few favorites. Some of these include CPC, CPP, ROAS, and Search Impression share. These metrics give us direction.

How do we optimize the Google Ads campaigns?

We optimize them based on the last 14 days to 30 days worth of data. Google Ads is a search based platform; it requires time to properly allocate not only the purchases, but also the actual data which the algorithm uses to improve performance.

Why not just run your own eCommerce brands if your strategies work so well?

Our founder, Shri Kanase, has successfully run multiple 7-figure brands and to this day, has stores he runs. In addition, many of our team members are those who have run their own eCom stores in the past.

The strategies which we implement on your ad accounts get tested on our personal brands first. Lower risk for you.

Do we guarantee any kinds of results?

The word’ guarantee’ is a very strong word and in our opinion, should not be used in business. There are too many unknown factors in business that can change the trajectory of it within seconds. However, we do guarantee that we’ll create a realistic goal right from the beginning and use working ad strategies that have worked time and time again after thousands of tests.

This alone increases the overall chances of success to around 99%.

What makes you any different than the gazillion Google Ad agencies out there?

In a marketplace where agencies are boasting their “jack of all trades” culture, we strive to have only one focus: Google Ads. Not only are we content creators on Google Ads strategies on Youtube, but we also run our own eCom brands. This keeps us in direct connection with you, our client, as it gives us a feeling that we’re spending our own money when we run your ads. More personalization to fit your needs and desires and less robotic automation.

How much experience do you have with Google Ads and eCom?

Shri Kanase, our founder, started off his career selling on eBay at a tender age of 12. At the time, he did this to get enough cash for video games. This slowly evolved into him running his own stores and doing over $100k before he reached 20. As of now, Shri Kanase and the entire Yoru Marketing team has over 6 figures of ad spend experience with Google.

Simply put, we live, eat, and breathe Google Ads.

WORK WITH US TODAY

Schedule Your Strategy Call

From keeping track of inventory to dealing with angry Karens to handling social media channels, there’s a lot to do. And you only have so much time in a day. Our team has been trained by Shri Kanase to seamlessly integrate with your current operations without causing any hiccups. Once we’re running your Google Ads for you, you’ll be jumping up and down with joy. This is because all our strategies are personally tested on Shri Kanase’s personal eCom brand before getting implemented on your account.